Bonfaire

2012–2013

High-touch, luxury marketplace featuring a global roster of up-and-coming accessories designers.

Launched in September 2012, Bonfaire challenges the traditional dynamic of a few corporate buyers controlling the luxury fashion space. Bonfaire directly connects customers with designers through a number of different sales models, offering pre-order, made-to-order and in-season collections simultaneously.

Since many of the designers on the site are unknown to an average consumer, engagement, discovery and story-telling are important ingredients to the customer experience

ROLE/
Product Strategy
User Experience

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